SEO On-Air: Keeping AI and Innovation Simple in a World of Overload – Andy Jacques & Reaz Hoque

In this episode, host Aaron sits down with Andy Jacques and Reaz Hoque of Synergy Consulting to explore what it really takes to build brands and scale startups in today’s world of technology overload. From their early work helping fashion brands break into global markets to guiding tech startups through branding, events, and innovation, Andy and Reaz share how they’ve turned organic growth into lasting impact. 

They discuss why simplicity is harder than it looks, how to avoid overloading products with unnecessary features, and why authenticity and customer conversations matter more than chasing trends. The conversation also dives into the role of AI in branding and content creation, including how founders can harness AI without losing the human touch. 

Whether you’re a founder, marketer, or innovator, this episode will give you practical insights on keeping innovation simple, scaling with focus, and staying true to your brand’s core values in the AI era.