In this episode, Jason Tuschman shares his journey from the early days of search engine marketing to helping healthcare providers and small businesses thrive through smarter SEO and customer acquisition strategies. He breaks down the myths and fear-mongering around SEO, explains why simplicity often beats complexity, and highlights how businesses can drive real growth by focusing on repeat visits, customer journeys, and online reviews. Whether you’re in healthcare or any service-driven industry, Jason’s practical insights will help you turn SEO into a tool for long-term success.