SEO On-Air: Jake Leary on How AI Is Reshaping SEO Strategy for Real Business Results

In this episode of SEO On-Air, Jake Leary, Senior SEO Account Manager at Fire&Spark, shares how the evolving role of AI is transforming the way SEO is planned, measured, and communicated. From navigating executive expectations to moving beyond vanity metrics, Jake breaks down how brands can align their SEO strategy with business goals—and why clarity and trust matter more than ever. If you’re looking to future-proof your SEO approach in an AI-driven world, this conversation is for you.