In this episode, we sit down with Chris Baldwin, Chief Visionary Officer and Founder of True Digital Communications, to explore how personalization transforms digital marketing. With over 30 years of experience in B2B communications, Chris shares why trust, empathy, and real relationships are the cornerstones of successful brand strategies. From aligning sales and marketing to leveraging AI for deeper personalization, Chris unpacks the keys to making digital truly human. If you’re looking to build a brand that connects — not just converts — this episode is a must-listen.