SEO On-Air: Gareth Cunningham on Turning SEO into Search Everything Optimization

In this episode of SEO On Air, we’re joined by Gareth Cunningham, Marketing Director at Ammo Marketing Group and a digital marketing veteran with over 20 years of experience. Gareth’s journey from commercial diving to leading SEO strategies is as fascinating as it is insightful. Now helping businesses navigate complex search landscapes, Gareth shares his thoughts on the shift from traditional SEO to “Search Everything Optimization,” the evolving role of backlinks, and how AI is reshaping the future of digital marketing. If you’re a marketer looking to stay sharp in an ever-changing landscape, this episode is packed with practical wisdom and forward-looking perspectives.