SEO On-Air: From Vanity Metrics to Real Impact: Michael Davern on Modern Marketing

In this episode of SEO On-Air, Michael Davern, Partner and CEO of Incept, joins us to share his journey from music to marketing leadership. Known for championing a strategy-first approach, Michael breaks down what truly sets Incept apart in a sea of service-driven agencies. He dives into the importance of starting with "why" in every client engagement, the role of AI in modern marketing operations, and why many common metrics and tactics are leading businesses astray. From balancing creativity with data to challenging the industry's overreliance on vanity metrics, Michael offers a clear, grounded perspective on how to build marketing that actually drives results.