In this episode of SEO On-Air, Robert Royer—founder and president of Building Brands Marketing—dives into the evolving landscape of SEO and why it's no longer just about Google. From the rise of platforms like Reddit in search relevance to the growing impact of AI on content strategy, Robert shares his perspective on what trends matter most right now and what’s coming next. He also opens up about building a 24-person agency from scratch, how he balances team culture with client expectations, and how tools like ChatGPT are transforming the way agencies work. Whether you're a marketer, founder, or SEO enthusiast, this conversation is packed with insights you won’t want to miss.