SEO On-Air: Derek Kent Explains Why the 80/20 Rule Still Drives SEO Success

In this episode of SEO On-Air, we’re joined by Derek Kent, SEO Director at iNet Media, to unpack the real power behind the 80/20 rule in SEO and client strategy. With over 16 years in the marketing space and a sharp focus on ethical, human-first SEO, Derek shares how prioritizing your top 20% of clients can drive 80% of your results—and why that principle holds true in both digital strategy and real-world business growth.

We also explore the evolving role of AI in SEO, the impact of Google’s Helpful Content Update, and why human creativity still matters more than ever. Whether you're a marketer, agency owner, or SEO professional, this episode is packed with actionable insights and fresh perspectives from someone who truly understands the game.