SEO On-Air: Dan Salganik on the Right Way to Use AI in a Digital Marketing Agency

In this episode, we sit down with Dan Salganik,  CEO & Founder  of VisualFizz, a top digital creative agency, to explore how AI is truly reshaping the marketing world. Dan shares how his agency leverages AI tools to enhance efficiency without sacrificing creativity or client trust. From content development to project management, he breaks down the right way—and the wrong way—to integrate AI in a fast-moving digital landscape. 

We also discuss the pitfalls of overreliance on automation, the importance of human oversight, and how agencies can remain future-ready without losing their edge. 

Whether you're an agency leader, marketer, or just curious about how AI fits into real-world workflows, this conversation offers actionable insights and strategic takeaways from someone who's leading the charge.