SEO On-Air: Charlee Waldrop on Scaling E-commerce Visibility with AI and SEO

In this episode SEO On-Air, we’re joined by Charlee Waldrop, Associate Director of Brand Management at Luminize and a seasoned e-commerce strategist with deep expertise in Amazon SEO, DTC growth, and AI-powered marketing.

Charlee shares practical strategies to improve product visibility, drive high-converting traffic, and avoid outdated SEO tactics. We explore how AI is reshaping e-commerce, the critical differences between Amazon and DTC SEO, and why brands need to think beyond just keywords. Whether you're scaling a startup or optimizing a mature brand, this episode is packed with insights you can act on today.