SEO On-Air: Building Authentic Outdoor Lifestyle Brands – Adam Lewis Explains

In this episode, Adam Lewis, founder of Foghorn Labs, dives into what it takes to build truly authentic outdoor lifestyle brands in today’s competitive market. Drawing from over 15 years of experience and a background at Google, Adam shares how his agency helps brands grow direct-to-consumer while staying aligned with their core values. From tackling seasonality challenges and greenwashing concerns to balancing paid and organic media, Adam offers practical insights for marketers aiming to connect with active lifestyle consumers in a meaningful way. Whether you're in outdoor retail or digital marketing, this conversation is packed with valuable takeaways.