SEO On-Air: AI vs SEO- Nora Schlesinger on What Marketers Need to Know

AI is transforming the digital landscape, but does it mean the end of SEO? In this episode, Nora Schlesinger — marketer, content creator, and former CEO of Growth Machine — shares her insights on how AI is reshaping search, what it means for content creators, and why human expertise still matters more than ever. 

Nora discusses the myths around “AI killing SEO,” the importance of long-tail and experience-driven content, and how marketers can stand out in an increasingly AI-saturated world. She also reflects on her own journey, from running Growth Machine to joining NB Group, and the lessons she’s learned about adaptability, trust, and building authority. 

If you’re a marketer, entrepreneur, or content creator wondering how to navigate SEO in the AI era, this conversation is packed with strategies, tough love, and practical advice you won’t want to miss.