SEO On-Air: Aaron Mackel Breaks Down What’s Next in SEO

In this episode of SEO On-Air, SEO expert Aaron Mackel shares how brands can thrive in the ever-evolving search landscape of 2025. With over a decade of experience, Aaron dives into the power of user intent, emerging SEO trends, the role of AI in content, and why topical authority is more important than ever. He breaks down how real reviews impact visibility, how user behavior is shifting across platforms, and why being great at a few things beats trying to rank for everything. Plus, Aaron shares practical advice for local businesses, content creators, and teams looking to future-proof their SEO strategy.

Whether you're a seasoned marketer or just starting out, this is a conversation you won't want to miss.