Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel

Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.

Discussion points include:

What does optimizing your site and using schema markup in a connected way mean?

What are your 3 tips for doing "connected" schema markup? Why does this matter?

Why this is important for what's changing in Search - (SGE, ChatGPT/Bing)?

How does this position SEO to be the hero in preparing marketing data for broader AI initiatives?

What does this mean for the future role of SEO?