Tackle local marketing & SEO with cognitive insights - with Myriam Jessier

Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.

Discussion points include:

What do you mean by cognitive insights?

How can cognitive insights help with local marketing?

How can familiarity help to build your brand?

What’s an example of hyper-localised content?

How do you deliver hyper-localised content?

What are the benefits of delivering hyper-localised content?