SEOs need to get more familiar with analytics - with Marco Giordano

Marco Giordano shares that SEOs need to get more familiar with analytics.

Talking points include:

What analytics knowledge do SEOs need to know about?

Do you primarily use GA4?

How much analytics knowledge is enough?

How should SEOs be using analytics packages on an ongoing basis?

How should analytics inform SEO strategy?

Should SEOs be learning coding?

Does this apply to non-technical SEOs?

Read the full transcript of Marco's interview at: https://majestic.com/seo-in-2025/marco-giordano