Mid-funnel is your strategic target - with Myriam Jessier

Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.

Discussion points include:

What do you mean by mid-funnel?

How do you identify Mid-funnel opportunities?

What are good goals for Mid-funnel opportunities?

Can you not work with both traditional marketing funnels and customer journey mapping?

What are the typical touchpoints where SEO is overshadowed where search is critical?