Look beyond the value of the click - with Antonella Villani from Assembly

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Why isn’t measuring clicks enough?

What is better than clicks?

What about early funnel traffic that clicks then comes back?

Does this mean that SEOs should be having a greater focus on bottom of funnel traffic?

Should SEOs be agreeing attribution models with their clients before proceeding?