Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.

Talking points include:

Why is your CTR so important?

Why is click through rate a KPI?

How do you keep track of your CTR - what software do you use?

How do you identify the terms that you need to optimise for?

How do you influence your CTR?

What other KPIs do you track?