Get to know your thought leaders! With Paige Hobart

In this episode Paige Hobart shares how important it is for your SEO to get to know your thought leaders.

Discussion points include:

Why get to know your thought leaders?

What can sales reps offer?

What can product evangelists offer?

What can the CEO offer?

What types of content is produced?

How do you measure success?

Why is search volume reactive not proactive?