Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt

Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.

Discussion points include:

Why has SEO been traditionally been considered a marketing channel?

Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?

How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"?