Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez

David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.

Talking points include:

Is in-house best?

What should be done in-house vs agency-side?

How do you identify what is best for you , benefits or downsides .

What is more efficient?

Importance of teams feeling familiar across organizations - is automation diluting learning opportunities for new SEOs?