Educate Google about your brand - with Jason Barnard from Kalicube

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you ensure that Google knows who you are, what it is that you do and who your audience is?

What’s the difference between Google's Knowledge Graph and a knowledge panel?

How do you get a place in Google's Knowledge Graph?

How do you trigger a knowledge panel?

How do you measure the commercial value of getting a knowledge panel?

How do you build your authority once you have your knowledge panel?