Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.

Talking points include:

Why does AI rank matter?

How do you measure visibility on LLMs?

What is the impact of this on visibility?

What are typical gaps in the model’s understanding and what does a brand do to deal with this?

How to maximise brand representation

How does this impact purchasing decisions?

What’s the difference between a brand and an entity?

Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger