Stop focusing on keyword research - with Eli Schwartz

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Is keyword research not as effective anymore?

How do you discover what the user wants by asking them in a formal survey?

What does the survey look like?

How many people do you need to take part?

How do you know that your survey participants reflect your target market?