Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala

If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend instead of battling with them as a foe.

Mufaddal says: “Stop worrying about AI overviews.

Obviously, it’s the most discussed topic but, from my point of view, AIO is not a threat to SEOs or organic traffic. In fact, it is going to help us maintain the traffic that we’re getting.

It’s not a threat. It’s something that is going to aid us.”

Read the full transcript of Mufaddal's interview at https://majestic.com/seo-in-2025/mufaddal-sadriwala