Modern SEO is similar to Heisenberg's uncertainty principle in quantum mechanics! With Sante Achille

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What is Heisenberg's uncertainty principle?

Ranking and performance are stochastic variables - what does that mean?

(Stochastic means nondeterministic or unpredictable. Random generally means unrecognizable, not adhering to a pattern.)

What type of business can take advantage of this?

What are a few specific steps that an SEO needs to do, to start putting this into action?