Keep an eye on Google's updates and changing guidelines - with Ivana Flynn

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.

Discussion points include:

- How should you keep on top of it? Can you follow everything?

- How do you prepare for crazy volatility?

- How long after Google's update finishes should you panic?

- What is AI good for?

- What does this mean practically for the way you alter your SEO strategy?