How to stay true to brand in a world of AI - with Sally Raymer

In this episode Sally Raymer shares how to stay true to brand in a world of AI.

Discussion points include:

- Staying true to brand in a world of AI

- Defining what your brand is

- Why is this important?

- What are the AI temptations that are bad?

- What does staying true to a brand mean?

- How do you ensure that every marketer in your organisation can articulate what your brand means?

- How do you use AI while still keeping the brand top-of-mind?