How to cut through the AI noise in 2024 - with Dixon Jones

Dixon Jones and David Bain discuss how to cut through the AI noise in 2024.

Discussion points include:

How do you cut through the AI noise?

Why does this make a difference?

How long will this differentiating factor work effectively?

Does this mean that you have to have a fairly manual process to be successful?

How do you determine who your “audience of one” is, and how to talk to them?