Go Big, Go Bold, Go Against SEO - with Alina Ghost from Debenhams

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Dixon in this episode include:

What’s an example of a “Go Big, Go Bold, Go Against SEO” SEO campaign that was a massive success?

From an SEO perspective, how do you measure the success of articles for the sake of entertainment?

What sort of content will drive SEO success in 2022?

How do you categorise your types of content?

What sort of digital PR are you seeing as effective at the moment?

How do you measure the SEO value of building relationships?