Focus on user experience and SEO success will follow - with Hellen Benavides from giffgaff

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What constitutes a good user experience in 2022?

How do you determine the most important aspects of user experience to focus on?

How do you measure the impact of improved user experience?

What user signals are likely to impact SEO?

Can you actually measure a positive SEO impact as a result of improved user experience?

What kind of SEO success will follow?

Will there be more of an obvious user experience ranking factor moving forwards?