Steering Success: Lessons from Duke Brubaker at Champion Ford

In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the automotive industry, including the challenges of customer satisfaction, the importance of online reviews, and evolving customer behavior. Duke reveals how he manages his dealership, emphasizes the value of personal customer interactions, and discusses the impact of digital retailing and attribution tools in modern car sales. The episode also touches on Duke's personal and professional philosophy, encapsulating his commitment to family, fair business practices, and continuous improvement in customer service.