Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3
- Author
- Mark Petruzzi, KK Anderson, Paul Melchiorre
- Published
- Thu 29 Aug 2024
- Episode Link
- None
As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing under unified, outcome-based goals.
