Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner
- Author
- Mark Petruzzi, KK Anderson, Paul Melchiorre
- Published
- Wed 18 Sep 2024
- Episode Link
- None
Doug Landis shares how storytelling in B2B sales is critical, highlighting its role in customer-centric narratives the are relatable for buyers and helps create solutions in a competitive market.
