Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back
- Author
- Mark Petruzzi, KK Anderson, Paul Melchiorre
- Published
- Wed 26 Feb 2025
- Episode Link
- None
Harvard Business School’s Frank Cespedes joins Selling the Cloud to reveal why most companies fail to align sales with strategy, how sales leaders can become true business strategists, and why financial literacy and AI-driven insights are the keys to modern B2B success.
