Ep. 89 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 2

In Part 2 of this Selling the Cloud conversation, Josh Payne dives deeper into the future of AI-first growth teams, and how CoFrame is helping B2B orgs replace legacy handoffs and static workflows with continuously learning, automated systems.

Josh shares how teams are deploying AI to automate experimentation, generate code, and even shape strategy in real time. He outlines what it takes to build with AI in production (not just in prompts), how roles like “growth engineer” are evolving, and why building competitive advantage in 2025 means more than just adding ChatGPT to your stack.

What You’ll Learn:How AI Is Reshaping Growth Roles: Why marketers are evolving into orchestrators, engineers, and agents of optimization.Beyond Prompting—Toward Infrastructure: How CoFrame builds stable, repeatable workflows with AI that can learn, adapt, and improve continuously.Real-World Agent Use Cases: From UI code generation to multivariate testing and funnel orchestration, Josh shares how real AI agents are driving results.Why Speed > Strategy (Sometimes): Why fast learning cycles and live tests can outperform static GTM plans.How to Start Now: Advice for teams getting started with AI-based systems—without needing a research lab.Key Topics:AI in modern GTM orgsCode agents vs. code generationAutomating testing, design, and targetingThe rise of “quant growth” as a functionBreaking down silos with intelligent workflowsWhen to trust AI—and when not toCoFrame’s real-world implementation storiesGTM roles of the future: orchestrators vs. operatorsGuest Spotlight: Josh Payne

Josh Payne is CEO of CoFrame and a leading voice at the intersection of AI, UX, and growth strategy. A repeat founder and AI researcher, he previously created GPT-Migrate and led growth products at top SaaS and fintech companies. His mission: make the web feel intelligent again.

Resources & Mentions:Website: CoFrameConcepts: AI agents, orchestration layers, living interfaces, growth stacksTech Stack Mentions: GPT-4, Claude, OpenAI fine-tuning, VWO, Retool

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