Ep. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1

In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.

Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by building adaptive, AI-powered interfaces that test, learn, and optimize in real time. He also unpacks how his team partnered with OpenAI to create a state-of-the-art UI code generation model—and what this signals about the future of growth marketing.

Whether you’re a CMO, growth lead, or founder looking to build durable competitive advantage through AI, this episode will shift your mindset and your roadmap.

What You’ll Learn:From Static to Living Interfaces: Why websites are broken—and how AI agents can continuously optimize them based on real-time data and buyer behavior.The End of Manual A/B Testing: How Josh’s team automates experimentation at scale to unlock compound conversion lifts without traditional resource bottlenecks.Inside the OpenAI Partnership: How CoFrame trained a UI-specific code generation model that understands brand, layout, and style—then deployed it at scale.Building Competitive Advantage with AI: Why businesses that embrace continuous optimization today will outpace those stuck in manual, quarterly workflows.Designing the Future Growth Stack: How AI agents, data orchestration, and strategy automation will transform marketing roles and unlock new GTM velocity.Key Topics:Living interfaces vs. static websitesAI code generation for brand-consistent designScaling experimentation with AI agentsThe future of CRO: conversion rate optimizationAI in paid media, lifecycle marketing, and SEOStrategy design vs. manual executionHow to evaluate AI models like Claude, Gemini, GPT-4Building “quant growth” systems for marketingWhy the next big AI use case is growth engineeringGuest Spotlight: Josh Payne

Josh is the CEO of CoFrame and a repeat founder with deep roots in AI. He previously co-founded Autograph (a $2B+ unicorn), created GPT-Migrate, and authored over 20 patents and AI research papers. At CoFrame, he’s pioneering AI-first digital experiences that adapt to users in real time.

Resources & Mentions:CoFrame: https://coframe.comArticle: The New Science of Growth Marketing – EveryTech: GPT-4 Vision, Claude, MoonDream, OpenAI fine-tuningTools Mentioned: Optimizely, Adobe Target, VWO, AmplitudeTopic: Quant growth, UI code generation, AI agents🎧 Listen now and follow Selling the Cloud for cutting-edge conversations with the builders, strategists, and GTM leaders shaping the future of sales, growth, and AI.

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