Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2
- Author
- Mark Petruzzi, KK Anderson, Paul Melchiorre
- Published
- Wed 02 Jul 2025
- Episode Link
- None
In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how B2B revenue teams can fix flawed ABM programs by aligning Sales and Marketing, redefining their ICP, and focusing on personalized account experiences that drive real enterprise growth.
