Why making sure having "message fit" before scaling GTM helped reduce wasted spend by 70% without hurting growth, with Scott Stouffer

Scott Stouffer Co-founder/CEO from Scalematters joins Duane on the SellingSaas Podcast to talk all data and RevOps as it relates to the entire GTM function

EPISODE HIGHLIGHTS:  

2:00 - How a 5 time CEO developed a passion for GTM and built software to enable it but also the consultancy tp back it up  

3:30 - using the process of working with non-profit organizations to learn how to efficiently grow and get really good using data  

4:20 - Over spending on GTM that led to 70% waste and generating non-ICP leads

5:30 - How getting PMF is great, but not getting message fit drives up waste and has a major impact on growth.  

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