When to insert sales into a PLG strategy and seeing it through the lens of ABM rather than something completely new

In todays episode of the SellingSaas Podcast, Duane sits down with Tim Geisenheimer from Correlated, a tool specifically designed to help Enterprise b2b Saas companies implement and scale a Product-led Growth strategy. The topic is around how sales people fit in a PLG strategy and where you can insert them at different points of the customer funnel.  

EPISODE HIGHLIGHTS:  

1:05 - When to insert the sales team inside the PLG strategy

2:10 - How a company like Calendly might better use a sales presence to sell into higher ACV  

3:05 - Using the ABM mentality when looking at how to approach a PLG GTM Plan if you've never done it before, or thinking of doing it.  

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