When scaling a GTM strategy using PLG, you MUST make decisions on the right data, not just number of MQL's

EPISODE SUMMARY:  

In todays episode of the SellingSaas Podcast, Duane sits down with Collin Mitchel from the Sales Transformation Podcast to talk about what its like building and scaling GTM teams in a PLG company.  

EPISODE HIGHLIGHTS:  

1:30 - Sales assist vs just using product and how its hard to scale this process

2:40 - ramp time for reps selling into PLG shouldn't be less than 60 days

3:45 - cutting through the noise by using PLG in your GTM approach, and cutting spend by getting rid of the waste  

4:30 - Making decisions based on data and must be a unique seller

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