What Makes Your Product Better Than The Competition?

It’s every seller’s dilemma: how do you make your product stand out in a sea of others? It may be tempting to think that product differentiation is the province of engineering, or even marketing. But as sellers in the SaaS space, this is simply not true. Tune in to this episode to discover the value of a good discovery process, and why even sellers can help differentiate a product from the competition.

HIGHLIGHTS

In this episode, we discuss the following:

00:57 A lesson in product differentiation through shovels

03:24 Don't underestimate the value of the 'human element'

05:04 The difference between a CRO and VP of Sales

We cover some wide-ranging topics, including getting the most out of your team as a leader and building frameworks for them to thrive within.

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