Part of their conversation is about the biggest challenge a non-technical, non-product founder faces when building software. The founder has been doing this full time since July, and their main concern is to make sure that the software they are building does not become employee tracking software. The founder has learned that the implementation, setup, and training of the software are what make it successful, and that most companies rarely get it right. Furthermore, the founder has been trying to find a product-market fit since they started the startup nine months ago and has been making cold calls to find potential customers.
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