It's important for businesses to empathize with their customers and employees and use natural language in their marketing and conversations. Meagan Davis, Director of Sales Enablement from Hunters, advised that businesses should be cognizant of the potential of their customers and employees to learn and grow. Enablement can aid in improving customer experience, as well as taking pressure off of individual customer success reps. Additionally, by considering the metric of the total cost of sales, and how enablement can reduce that number through more effective training and centralizing resources
OTHER TOPICS:
- "Enabling the Whole Customer: A Discussion on GTM Strategies, Sales, and Product Growth"
- "Exploring the Benefits of Enablement for B2B SaaS Companies"
- Heading: Interview with Megan, Sales Enablement Expert
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