You don't like clicking on ads yourself, so why are you expecting your customers to do it for you? Tune in to this episode to discover why the days of transactional, repetitive, and often annoying (i.e. traditional) ads are over, and why partnered channels are the way to go — assuming that you would rather warm up the market, build trust and foster long-term growth.
HIGHLIGHTS:
In this episode, we discuss the following:
00:51 Duane's approach to a revenue audit
02:01 Stop using paid channels for customer acquisition
03:04 Why traditional marketing's days are at an end
05:08 The benefits of using partnered channels
We cover some wide-ranging topics, including getting the most out of your team as a leader and building frameworks for them to thrive within.
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