1. EachPod

STOP BURNING TRUST: Why Traditional Marketing’s Days Are Over

Author
Duane Dufault
Published
Wed 19 Oct 2022
Episode Link
https://www.duanedufault.com/sellingsaaspodcast

You don't like clicking on ads yourself, so why are you expecting your customers to do it for you? Tune in to this episode to discover why the days of transactional, repetitive, and often annoying (i.e. traditional) ads are over, and why partnered channels are the way to go — assuming that you would rather warm up the market, build trust and foster long-term growth.


HIGHLIGHTS:


In this episode, we discuss the following:


00:51 Duane's approach to a revenue audit


02:01 Stop using paid channels for customer acquisition


03:04 Why traditional marketing's days are at an end


05:08 The benefits of using partnered channels


We cover some wide-ranging topics, including getting the most out of your team as a leader and building frameworks for them to thrive within.


If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.


Go to www.SellingSaaspodcast.com to get episodes sent directly to your inbox and get the weekly newsletter.



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