[PLG] - The two most important things to consider when adopting a product-led growth strategy, with Tim Geisenheimer from Correlated

In todays episode of the SellingSaas Podcast, Duane chats with Tim Geisenheimer about how as the CEO of Correlated, he leans on their existing customers as product advocates in sales cycles instead of just the traditional GTM strategies to have a major impact on closing rates, customer belief and some the highest confidence in product usage.  

EPISODE HIGHLIGHTS:  

1:00 - Leaning on Existing customers as a advocates in the sales cycle  

2:00 - when good fit customers ask for it, why would you fight it?  

3:15 - the two most important things to consider when adopting PLG or selling into a market using a PLG strategy

If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.

Go to www.SellingSaaspodcast.com to get episodes sent directly to your inbox and get the weekly newsletter.