How do we optimize our GTM Strategy using conscious Iteration and precision measurement, with Scott Stouffer

Businesses need o pay more attention to data and create efficient processes. It is argued that there needs to be a shift away from the mindset of 6 months to a 18-24 month time frame. To achieve this, it is important to have specific, tactical goals and focus on executing quality actions. The discussion then moves to the importance of data in creating an efficient process, with the investor community often questioning the productivity of sales and marketing spend in tech companies.

OTHER TOPICS:

Navigating Layoffs and Difficult Times

Conversation on Data, Time Horizons, and Efficiency in Tech Businesses

Measuring Conversion Rates and Establishing Process Compliance in Sales

Modeling the customer journey through iteration and real data

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