[GTM] - The traditional MQL Funnel is broke. We need to have every team focused on customer journey and experience, and that includes product.

In todays episode of the SellingSaas Podcast, Duane chats with Collin Mitchell from the Sales Transformation Podcast, and talks about how the funnel is broken. We need to look at revenue acquisition as a customer journey instead of just a marketing funnel, or sales pipeline or whatever. Its one customer which needs one "funnel."

EPISODE HIGHLIGHTS:  

0:45 - How product, sales and marketing all being on the same page

1:50 - The Value loop from your customer success team and how to feed than into the whole GTM engine.  

2:30 - Measuring teams based on the impact of the customer instead of just vanity metrics like MQL and expansion

3:20 - understanding the cost of acquisition per channel, not just one source

4:30 - Utilizing your resources and data to make better decisions that drive growth

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