[GROWTH] - Getting feedback from an unsuspecting source that can 10x your PLG conversions.

In Todays episode of the SellingSaas Podcast, Duane sits down with Brendan Short from Groundswell and breaks down the process of how to rollout a PLG strategy and then how to measure if its working or not.  

EPISODE HIGHLIGHTS:  

1:50 - How to take action on a PLG strategy

2:30 - PLG is much like product development, its never truly done

3:00 - The steps to take for implementing PLG

4:00 - pick the 2, measure, and let it run for a month to see if it makes an impact  

4:45 - getting direct customer feedback to optimize PLG activation, and sales reps, so much knowledge from your customer facing team.

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